Don’t be cagy with your Tweets: FTC guidance on paid promotions
Two weeks ago the FTC announced that it would be updating its guidelines on what constitutes deception in the world of online ads. Laura Scaife looks at what this means for sport brands and athletes.
To continue reading or watching login or register here
Already a member? Sign in
Get access to all of the expert analysis and commentary at LawInSport including articles, webinars, conference videos and podcast transcripts. Find out more here.
- Tags: Advertising | Social Media
Related Articles
- Social media tamed? Trepidation in the upper echelons of sports organisations
- Chucking phones out of the dressing room to stop throwing games on the pitch - Part 1
- Chucking phones out of the dressing room to stop throwing games on the pitch - Part 2
Written by
Laura Scaife
Laura is an innovative thinker in the field of Social Media and has been extensively published on matters concerning compliance with e-commerce issues arising out of the Office of Fair Trading and Advertising Standard Agency guidelines as well as online revenue generation, defamation, electronic communications based offences, effective dispute settlement, business crisis management and reputational management.
Global Summit 2024