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Athlete Investors: How To Structure Rights In An Early Stage Venture Deal

Athlete Investors: How To Structure Rights In An Early Stage Venture Deal
Tuesday, 12 July 2022 By Ben Peppi

This article provides insights into a recent trend popular among athletes: the rise of the athlete tech investor. 

It takes a high-level look at the various structures that deals can take, and examines how athletes can negotiate rights when partnering with start-ups and challenger brands across the early-stage venture ecosystem.

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Ben Peppi

Ben Peppi

Ben Peppi is head of sports services at JMW Solicitors. He has overseen deals involving Anthony Joshua and West Ham striker Michail Antonio, as well as many Premier League teams, Premiership Rugby sides and national governing bodies, He is regarded as one of the leading commercial and marketing experts in sport.

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