- Data firm signed exclusive low latency deal in 2019
- Second Spectrum skeletal tracking is already used in Premier League
- New metrics and products for coaches and betting partners
Genius Sports will remain the official low-latency data partner of the Premier League, English Football League (EFL) and Scottish Professional Football League (SPFL) until the end of the 2024/2025 season.
The sports data and technology specialist has signed a two-year extension to its deal with Football DataCo (FDC), the licensing company which represents the data rights of all three leagues, which was first inked in 2019.
As part of the extension, Genius Sports will deploy its Second Spectrum artificial intelligence (AI)-powered skeletal tracking technology at every single match in England’s second-tier Championship from next season.