IOC awards Sochi 2014 broadcast rights in Caribbean

The International Olympic Committee (IOC) has awarded the exclusive broadcast rights in the Caribbean* to International Media Content Ltd. (IMC), the parent company of SportsMax, for the XXII Olympic Winter Games in 2014 in Sochi, Russia.

IMC has acquired exclusive English language broadcast rights on all media platforms, excluding internet and mobile rights.

IOC President Thomas Bach said: “This agreement is another step in ensuring the universality of the Olympic Games. Having worked with IMC to broadcast both the Vancouver and London Games, we are very pleased to be able to rely on their expertise once again in Sochi.

IOC member Richard Carrión, who led the negotiations, said: “IMC will provide live and delayed coverage on their own SportsMax channels, and work with free-to-air broadcasters across the Caribbean, ensuring daily coverage of the Sochi Games for sports fans.

SportsMax will provide live coverage of the Games on SportsMax and SportsMax2, starting with the Opening Ceremony on 7 February straight through to the final competition day on 23 February.

Chairman of IMC, the Hon. Pat Rousseau, OJ, stated that: “This is part of IMC’s commitment to delivering to the Caribbean the most premier sporting events in the world. The addition of Sochi 2014 to IMC’s programming makes for an incredibly exciting broadcast year, with the 2014 FIFA World Cup also coming from IMC.” He added: “In 2010, IMC broadcast the Olympic Winter Games for the first time in the region, and we are expecting a similar strong response from our subscribers for Sochi 2014.

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