World Cup 2010: Fifa detains 36 female Holland fans for 'ambush marketing'

Thirty-six female Holland fans were thrown out of their country's game against Denmark at Soccer City after Fifa officials accused them of wearing orange mini-dresses to promote an unlicensed beer brand. South African newspaper the Star said the women were accused of "ambush marketing". Fifa only allows promotional activity by firms that have official Fifa sponsor status.

Source: Guardian.co.uk