Adidas not interested in St James' Park naming rights

Adidas has insisted it is not interested in buying the naming rights for St James' Park.

Newcastle United's owner, Mike Ashley, announced controversial plans to rename the ground when he decided he no longer wanted to sell the Championship club and took it off the market last week.

[readon1 url="https://www.guardian.co.uk/football/2009/nov/02/st-james-park-adidas-newcastle"]Source: guardian.co.uk[/readon1]