UFC packs a punch in partnership with UAE

The partnering of the UFC’s parent company Zuffa and Abu Dhabi’s entertainment arm housed within its Government offices on Tuesday is a sign of two things: globally, the UFC has the pulling power to acquire major partners as the driving force behind a pioneering sport/entertainment industry worth investing in. Secondly, Zuffa, like all other companies, will need cash injections and overseas partners if the vision of making MMA a global sport is to be realised.

Source: telegraph.co.uk