Persephone Bridgman Baker
Persephone is a senior associate at Carter-Ruck.
She read Law at the University of Cambridge and holds a postgraduate diploma in Intellectual Property Law and Practice from Oxford University. Persephone completed her training contract at international law firm, qualifying in March 2012 into the Litigation department. Her practice predominantly consisted of intellectual property work with a focus on soft IP, including copyright, design rights and trade marks, with an emphasis on online enforcement. Persephone joined Carter-Ruck in 2015 where she now combines her intellectual property practice with her work in the firm’s media litigation team, as well as on general commercial and intellectual property disputes.
Persephone was recently featured as the Law Society Gazette’s ‘Lawyer in the News’ for her representation of Lance Bombardier Kerry-Ann Morris, who received a public apology and compensation in a defamation claim against a Trinity Mirror Group publisher. Persephone has worked on pre-publication and post-publication matters against a number of publishers including The Daily Mail and Mail Online, The Guardian, The Times and Express Newspapers, in a wide variety of divergent subject areas including entertainment, politics, healthcare, and anti-terrorism. She regularly secures the withdrawal or amendment of articles or broadcast publications before they are released, often working closely with client’s public relations advisors to respond effectively to journalists. Persephone has also acted in defence of defamation claims.
Persephone is currently working on privacy and reputation management matters for a number of well-known individuals and related work involving the Data Protection Act 1998 and the so called “Right to be Forgotten” ruling in Google Spain SL, Google Inc. v Agencia Española de Protección de Datos, Mario Costeja González (C-131/12), regarding the removal of information online. She is also assisting with libel reading autobiographical manuscripts pre-publication.
Persephone’s intellectual property practice has recently included pre-publication copyright advice and advice on prospective copyright claims, IP advice to new and small businesses on registration and documentation of IP rights and how to manage IP rights in commercial contracts.