Part 2 - Negotiating Sports Rights Deals Masterclass


This is the second part of an interactive 90 minute Masterclass will help you improve your negotiation skills and will focus how to approach the renegotiation of sports rights deals. 



  • David Murray, Consultant and Former Head Sports Rights at the BBC
  • Richard Millington. Head of Sports Group, Shoosmiths and Former Legal Manager for the Nike Football Business Units, General Counsel for Umbro and then VP International Counsel Iconix Brands

David has over 25 years' expertise in the broadcast media and spent 14 years as at the BBC where he was Head of Sports Rights, negotiating deals with a host of world-leading sports rights holders including the International Olympics Committee, UEFA, FIFA, Premier League, Formula 1, Six Nations, and Wimbledon.

Four years ago he launched his own sports business consultancy, Fozmuz and works as a Broadcast and Negotiation Consultant for Shoosmiths.

David is a highly skilled negotiator, having concluded hundreds of media deals with the biggest sports federations, and also teaches negotiation at the University of Liverpool and Salford.


Richard is an experienced lawyer who provides counsel on strategic projects across the retail, technology, entertainment & sports sectors.

As well advising on some of the sporting world’s biggest deals his experience includes negotiating cross border joint ventures, developing and executing litigation strategies in multiple jurisdictions and working on key outsourcing, IP exploitation (including content/broadcast rights), sponsorship, distribution and agency arrangements.

In his in-house roles Richard managed legal teams and budgets on a global level and worked with lawyers from the top US firms through to small boutiques. His experience of working at the front line in competitive global markets enables him to provide expert, results-orientated and responsive legal advice.



£25+VAT (where applicable) and Free for LawInSport Plus members (discount applied at checkout).

Event Properties

Event Date 14-05-2020 16:00
Event End Date 14-05-2020 17:30
Individual Price £25/Free for Plus Members

We are no longer accepting registration for this event


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