Negotiating sponsorship deals using the moral high ground
What should sponsors do when a sports icon is hit by a scandal? Chris Evans explores how a sponsor of a team or a competition in such a circumstance can protect its investment.
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About the Author
Chris is an Associate in the Commercial team at Charles Russell and is a member of the Sports Group. Chris advises on all commercial issues relevant to the sports industry, with particular experience in merchandising, licensing and sponsorship agreements.