Negotiating sponsorship deals using the moral high ground
Published 07 March 2013 By: Christopher Evans
What should sponsors do when a sports icon is hit by a scandal? Chris Evans explores how a sponsor of a team or a competition in such a circumstance can protect its investment.
Get access to this article and all of the expert analysis and commentary at LawInSport
Already a member?
Articles, webinars, conference videos and podcast transcripts
This work was written for and first published on LawInSport.com (unless otherwise stated) and the copyright is owned by LawInSport Ltd. Permission is granted to make digital or hard copies of this work (or part, or abstracts, of it) for personal use provided copies are not made or distributed for profit or commercial advantage, and provided that all copies bear this notice and full citation on the first page (which should include the URL, company name (LawInSport), article title, author name, date of the publication and date of use) of any copies made. Copyright for components of this work owned by parties other than LawInSport must be honoured.
Chris is an Associate in the Commercial team at Charles Russell and is a member of the Sports Group. Chris advises on all commercial issues relevant to the sports industry, with particular experience in merchandising, licensing and sponsorship agreements.