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São Paulo FC score victory in Chilean trademark infringement case

São Paulo FC score victory in Chilean trademark infringement case
Friday, 10 July 2020 By Eduardo Lobos

Football in South America has not yet resumed from its Covid-19 curtailment, but one of the most prominent and famous football teams has achieved a major legal victory in Chile concerning the protection of its trademarks, specifically its characteristic shield design.  

This article reviews the decision in the trademark infringement claim brought by São Paulo Football Club against a Chilean textile producer, Juming Ye, relating to the use of its characteristic club shield.   A copy of the decision is available here.[1]  The author acted for São Paulo FC.

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Written by

Eduardo Lobos

Eduardo Lobos

Partner at Sargent & Krahn
Eduardo Lobos is a partner of Sargent & Krahn, which he joined in 2006, after working as paralegal in Cariola Diez Perez Cotapos between 2003 and 2006. His main areas of practice are Trademarks, Patent, Unfair competition, Domain Names and Intellectual Property in general.

Eduardo is dedicated to the handling of litigation in the area of Industrial Property before the administrative authority and/or civil or criminal courts. He is involved in advising and reporting trademarks, domain names and Industrial Property matters.

Eduardo studied law at Pontificia Universidad Católica de Chile (Ranking top 15%), and was admitted to the bar in 2007. That same year was recognized by the Legal Assistance Corporation for his outstanding Professional Practice. He was assistant professor of Procedural Law at School of Law, Universidad Mayor in 2008.

During 2008, Eduardo coursed post-title studies in Intellectual Property and New Technologies at Universidad de Chile.

In 2011 was awarded with a full scholarship by the Chilean Government (Becas Chile) for excellent academic and professional achievements to pursue an LL.M. degree.

In 2012, he obtained an LL.M. degree at University of California, Los Angeles (UCLA), USA. 
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