Ambush marketing laws and the power of exclusivity: lessons from New Zealand and South Africa

Published 14 March 2012 By: Gary Hughes

Ambush marketing laws and the power of exclusivity: lessons from New Zealand and South Africa

Gary Hughes, of Wilson Harle in New Zealand, reflects on what lessons the FIFA World Cup and IRB Rugby World Cup may hold for the London Olympics

Three quadrennials, the Olympic Games, and the FIFA football and IRB rugby world cups, stand on the podium of global sporting tournaments, with lucrative cashflows from sales of commercial and broadcast rights that are the envy of other event promoters.

Those revenues derive from very large sponsorship deals, organised into complex layers of contracts, property or licence rights, as well as other income streams including media and publishing rights, merchandising, accommodation, catering and hospitality packages.

 

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Author

Gary Hughes

Gary Hughes

Gary is a New Zealand lawyer advising on commercial rights, marketing, competition law and events management aspects of sport. He works with sports administrators, sponsors, and tournament organising bodies, or teams/athletes directly.

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