Ambush Marketing: "The Cool Sporting Event" Happening Between 2011 And 2013 In A Thameside City

Published 31 August 2011 By: Jon Walters

Ambush Marketing:

Fans of Eamonn Holmes, Christine Hamilton and Michael Parkinson will have been perturbed to read that the ‘Great Exhibition 2012’, a cultural and social event taking place in London next year supported by them, has reportedly received an objection from the London Organising Committee of the Olympic Games (‘LOCOG’) to its attempt to register its name as a trade mark.

 

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Author

Jon Walters

Jon Walters

Partner, Northridge

Jon provides commercial and corporate advice to clients. He is recognised by the directories as a “real go-to adviser” and a “commercial and regulatory expert”, with particular expertise on governance, corporate advice and commercial rights.

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