Formula One Licensing BV v OHIMSunday, 08 May 2011
By Rohan Massey, McDermott Will & Emery. In Formula One Licensing BV v OHIM  unreported, the General Court of the European Union has held that the combination of “F” and “1” would be perceived as an abbreviation of “Formula 1” and descriptive of racing cars and races. Accordingly, there was no likelihood of confusion between the F1 mark and a later figurative mark for “F1 live”.
Racing-Live SAS (which later assigned the application to Global Sports Media Ltd) applied for the following Community trade mark (CTM) covering goods and services in Classes 16, 38 and 41:
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