Lotus v Lotus The Formula for Success
Published 15 April 2011
By Ben Rees. At the recent 2011 Malaysian Grand Prix, the local F1 fans in attendance might have been forgiven for being torn, or at the very least confused, as to which team to cheer on. On the starting grid were two Malaysian owned teams, both with Renault engines… and both racing under the Lotus brand – Team Lotus and Lotus Renault GP.
The Lotus name returned to Formula 1 in 2010 - following a 16 year sabbatical - with Malaysian entrepreneur Tony Fernandes’ newly formed ‘1 Malaysia Racing Team’ (1MRT) racing as ‘Lotus-Cosworth’. A year on, and Fernandes’ team, now driving under the ‘Team Lotus’ moniker, are locked in a bitter dispute with Proton, owners of ‘Group Lotus’, over use of the famous racing name.
Get access to this article and all of the expert analysis and commentary at LawInSport
Already a member?
Articles, webinars, conference videos and podcast transcripts
This work was written for and first published on LawInSport.com (unless otherwise stated) and the copyright is owned by LawInSport Ltd. Permission is granted to make digital or hard copies of this work (or part, or abstracts, of it) for personal use provided copies are not made or distributed for profit or commercial advantage, and provided that all copies bear this notice and full citation on the first page (which should include the URL, company name (LawInSport), article title, author name, date of the publication and date of use) of any copies made. Copyright for components of this work owned by parties other than LawInSport must be honoured.