Whytes Bikes v Rich Energy - lessons from the Haas F1 Team sponsor’s copyright dispute
On 14 May 2019, Judge Melissa Clarke handed down her judgment1 in a copyright dispute between ATB Sales Limited (trading as Whytes Bikes) and Rich Energy Limited, energy drink producer and title sponsor of the Haas Formula One Team, concerning the two stag logos depicted below.
Judge Clarke ultimately held that Rich Energy’s logo amounted to an infringing copy of Whytes Bikes’ logo, entitling Whytes Bikes to an injunction and damages or an account of profits. This article reviews the decision, the subsequent events between Rich Energy, its stakeholders and Haas, and takeaway points for sports teams when considering sponsors.
Get access to this article and all of the expert analysis and commentary at LawInSport
Already a member?
Articles, webinars, conference videos and podcast transcripts
This work was written for and first published on LawInSport.com (unless otherwise stated) and the copyright is owned by LawInSport Ltd. Permission is granted to make digital or hard copies of this work (or part, or abstracts, of it) for personal use provided copies are not made or distributed for profit or commercial advantage, and provided that all copies bear this notice and full citation on the first page (which should include the URL, company name (LawInSport), article title, author name, date of the publication and date of use) of any copies made. Copyright for components of this work owned by parties other than LawInSport must be honoured.
Partner, Penningtons Manches CooperGavin is a trade mark, designs and brand protection specialist, advising brand owners in a wide range of industry sectors including fashion, retail, sport, drinks, education, publishing, IT, biotech and professional services.
Associate, Penningtons Manches Cooper
Jaya is an associate in the IP, IT and commercial team in Reading. Her expertise covers a range of commercial agreements, intellectual property licences and IT contracts, including terms and conditions of business, software licences and contracts for the supply of goods and services.
With a particular interest in data protection matters, she advises clients on the legal basis for processing and implementing GDPR-compliant agreements, policies and procedures. She is a member of the firm’s sports, fashion and life sciences sector groups and also plays an active role in the CSR committee in Reading.