Broadcasting Tokyo 2020: How Modern Media Techniques Will Be Protected By IP Law

Multiple TV Screens Display News In Dark Studio
Monday, 24 May 2021 By Rebecca Oliver, Jonathan Garner

Intellectual Property (IP) plays a number of important roles in sports broadcasting. Trademark and design registrations help protect broadcasting equipment manufacturers and broadcasting organisations from third parties imitating their brands. Copyright doesn’t attach to the sporting event itself, but, in combination with broadcast rights (as discussed below) protects broadcasts of sporting events due to the creativity in the choice of camera angles, commentary provided, theme tunes etc. Patents protect technical innovations related to broadcasting such as video cameras, sound technology and media compression methods. The owner of these IP rights can enforce their right to stop competitors from infringing, or can licence the IP right in exchange for payment, often generating income that far exceeds income from ticket sales.

It is a huge challenge to broadcast an event all over the world, especially with the many different ways that we can consume sport in 2021. From radio, to TV, to on-demand streaming, innovation is giving fans an ever more immersive sporting experience. However, developing new products can be difficult and costly, so many innovators turn to IP as a way to recoup those costs, deter competitors, attract investors and gain loyalty from fans.

This article discusses:

  • the technologies being used to broadcast the Olympics, Paralympics (and other sporting events around the world),
  • the IP rights that broadcasters and technology providers can obtain, and
  • how the the rights can be asserted to generate revenue and goodwill. 

Continue reading this article...

Register with your email and password
Already a member? Sign in

Get access to all of the expert analysis and commentary at LawInSport including articles, webinars, conference videos and podcast transcripts.  Find out more here.

Related Articles

About the Author

Author Photo - Rebecca Oliver

Rebecca Oliver

Rebecca Oliver is a UK and European patent attorney with a strong mechanical engineering background and a particular interest in the sports industry, having competed internationally in artistic swimming.

  • This email address is being protected from spambots. You need JavaScript enabled to view it.
Author Photo - Jonathan Garner

Jonathan Garner

Jonathan is a UK and European patent attorney with a technical and legal background in the computer-implemented inventions field, having spent a number of years as Patent Manager for a world-leading provider of imaging solutions

  • This email address is being protected from spambots. You need JavaScript enabled to view it.

Leave a comment

Please login to leave a comment.

Courses

Legal Advisors


Copyright © LawInSport Limited 2010 - 2021. These pages contain general information only. Nothing in these pages constitutes legal advice. You should consult a suitably qualified lawyer on any specific legal problem or matter. The information provided here was accurate as of the day it was posted; however, the law may have changed since that date. This information is not intended to be, and should not be used as, a substitute for taking legal advice in any specific situation. LawInSport is not responsible for any actions taken or not taken on the basis of this information. Please refer to the full terms and conditions on our website.