How to #Makeitcount (but avoid an own goal)

How to #Makeitcount (but avoid an own goal)
Monday, 07 January 2013 By Laura Scaife

Players as well as clubs need to appreciate the marketing power that they yield through being a respected Twitter user. However, there are risks associated with 'covertly' endorsing products in return for payment (or payment in kind). In December 2010, the Office of Fair Trading released a publication stating its view that:

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About the Author

Laura Scaife

Laura Scaife

Laura is an innovative thinker in the field of Social Media and has been extensively published on matters concerning compliance with e-commerce issues arising out of the Office of Fair Trading and Advertising Standard Agency guidelines as well as online revenue generation, defamation, electronic communications based offences, effective dispute settlement, business crisis management and reputational management.

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