A sporting chance – making the UK an attractive place to host major sports events

Published 03 April 2012

A sporting chance – making the UK an attractive place to host major sports events

As Depeche Mode once said, "It's a competitive world1".  No-one should be more aware of that than sportspeople.  However, are sportspeople aware of the tax incentives that are offered by governments to attract major sporting events to particular countries?  There are obvious commercial and public relations benefits to being the host country for significant events like the Olympics, the Commonwealth Games, Champions League finals etc.  For obvious reasons many countries want to fulfill the role.  But, believe it or not, the tax rate and tax system of a potential host country can be a deciding factor in whether athletes or footballers actually want their key events to be held there.

 

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