The sports team at Wiggin specialises in the acquisition, packaging, exploitation and protection of high value commercial sports rights across all media and technology. They provide advice to organisations and rights holders exploiting audio-visual and data rights and broadcasters and aggregators acquiring such media rights. Wiggin also advises in connection with a number of other commercial sports matters: sponsorship agreements, brand licensing and activation around teams and sports events and individuals in the sports practice work very closely with their betting and gambling team counterparts on projects where there is a natural overlap of these disciplines.
On the brand protection side, Wiggin's contentious lawyers are often instructed by sports media companies in connection with potential IP infringements and Wiggin’s market leading content protection product, INCOPRO, has also assisted rights holders in tracking infringing content streams to protect their high value rights.
Wiggin's clients range from Premier League football clubs and other rightsholders, to bookmakers, as well as global digital sports businesses and more traditional broadcasters, and also those brands engaging with advertising and marketing within the sporting arena.
Our corporate team is best known for mergers and acquisitions and corporate governance matters.
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