Decoding the Indian Premier League Media Rights Sale – Part 2
In part one of this article, the authors provided a brief introduction to the IPL’s history and commercial structure, described the background to and the nature of the Supreme Court of India’s intervention to implement governance reform in the BCCI, and the salient aspects of the tender and media rights sale process.
In part two, the authors discuss and analyse the key takeaways from the media rights sale, its probable impact of the valuation of rights on the global cricket economy and what it portends of the future for various stakeholders. Specifically, they examine:
The tender structure
The strength of the IPL brand
The rise of new media
The Indian broadcast ecosystem
The global cricket rights landscape
The impact on Star’s subscription and advertising rates
The impact on BCCI, franchises and players
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Roshan is Counsel (Sports & Entertainment) at LawNK, a Bangalore based niche law practice specializing in sports, intellectual property, media and information technology laws. In addition, Roshan is also the Chief Legal Counsel at Copyright Integrity International, a world leader in the protection of digital and broadcast rights. Roshan is a graduate of the National Law School of India University, Bangalore.