Brand protection, trademarks, and the event that shall not be named: Event-specific legislation and the Olympic Games - Part 3 of 3
In part 3 of this Trademark in Sports trilogy, Len Glickman and Evan Eliason examine efforts by the International Olympic Committee and FIFA to implement event specific trademark legislation to protect event marks and sponsors and discourage ambush marketing.
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- Tags: Athletics | Europe | Event Management | Intellectual Property | Olympic Games | Trade Mark | United States of America (USA)
- Michael Jordan in naming rights and trademark disputes in China
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- Trademarks in sports: an overview - Part 1 of 3
- #OnlinePitfalls – Effective management of sports intellectual property rights on social media platforms - Part 2 of 3
About the Author
Evan Eliason is a member of the 2013 summer student class at Cassels Brock.
Evan is currently completing the J.D. program at Osgoode Hall Law School. At Osgoode, Evan is an active member of the Entertainment and Sports Law Association (ESLA) and has provided written submissions on prevalent legal issues in sports to the club blog. He looks forward to serving in his capacity as Sports Law Director on ESLA during the upcoming school year.