Decoding the Indian Premier League Media Rights Sale – Part 2

In part one of this article, the authors provided a brief introduction to the IPL’s history and commercial structure, described the background to and the nature of the Supreme Court of India’s intervention to implement governance reform in the BCCI, and the salient aspects of the tender and media rights sale process.

In part two, the authors discuss and analyse the key takeaways from the media rights sale, its probable impact of the valuation of rights on the global cricket economy and what it portends of the future for various stakeholders. Specifically, they examine:

• The tender structure

• The strength of the IPL brand

• The rise of new media

• The Indian broadcast ecosystem

• The global cricket rights landscape

• The impact on Star’s subscription and advertising rates

• The impact on BCCI, franchises and players