How to engage and retain audiences for football, cricket and rugby - key takeaways from Onside Law’s sports business seminar
Published 18 November 2019
On 12 November, Google hosted Onside Law’s latest sports breakfast seminar, entitled: “The triumphs and tribulations of three World Cups”. The panellists comprised of:
Steve Elworthy (Managing Director of ICC Cricket World Cup 2019);
Tomos Grace (Head of YouTube Sport EMEA);
Alan Gilpin (Head of Rugby World Cup 2019); and
Clare Balding and Karen Carney who offered a thought-provoking and insightful Q&A on women’s football and women’s sport more generally.
The theme of the morning was discussing how we can build upon the successes of the three recent World Cups to reach, engage and retain existing, new and complementary audiences for these sports?
Get access to this article and all of the expert analysis and commentary at LawInSport
Already a member?
Articles, webinars, conference videos and podcast transcripts
This work was written for and first published on LawInSport.com (unless otherwise stated) and the copyright is owned by LawInSport Ltd. Permission is granted to make digital or hard copies of this work (or part, or abstracts, of it) for personal use provided copies are not made or distributed for profit or commercial advantage, and provided that all copies bear this notice and full citation on the first page (which should include the URL, company name (LawInSport), article title, author name, date of the publication and date of use) of any copies made. Copyright for components of this work owned by parties other than LawInSport must be honoured.
- Tags: Cricket | Cricket World Cup | Football | Rugby | Rugby World Cup | United Kingdom (UK) | Women's Football World Cup
- WADA v Sun Yang & FINA - The benefits (or otherwise) of a public hearing
- A second bite of the cherry: reviewing the 2019-2022 wage deal for the Australian Football League Women
- The tension between content creators and game publishers: FaZe Jarvis’s Fortnite ban for aimbot use
- A short review of the Italian Association of Sport Attorneys' 'Sport and Women' conference in Rome