Combatting the threat of drones to sports media and data rights
There has long pervaded the issue of unofficial filming and data collection in-stadia. From “courtsiding” at tennis matches to fans posting unauthorised video clips of goals from football matches on social media, this unofficial data collection can potentially significantly dilute the value of the media and data rights for rightsholders.
Fortunately, rightsholders have become increasingly proficient at dealing with individuals in-stadia who are operating in breach of the terms and conditions of entry, with dedicated staff employed to identify and eject them from the premises.
But what happens when the unauthorised collection of data or footage occurs outside of stadia? To try and get to the bottom of this, we will look at the growing use of drones to capture video footage, the legal protections that may be available to sports media rights holders and take a glance at what may be coming on the horizon. This article examines:
- The growing use of drones to capture video footage
- The legal protections available to sports rights holders:
- Health and safety actions
- In-stadia vs outside of stadia (breach of ticketing terms)
- Privacy laws
- Copyright and / or trademark infringement
To continue reading or watching login or register here
Already a member? Sign in
Get access to all of the expert analysis and commentary at LawInSport including articles, webinars, conference videos and podcast transcripts. Find out more here.
- Tags: Air Navigation Order 2016 | Copyright | Data Protection Act 2008 | Designs and Patents Act 1998 | Drones | Enterprise Act 2002 | Media Rights | MLB | NFL | Premier League | Sporting Events | Super Bowl | Technology | Trebor Bassett Ltd v The Football Association | UAS Regulations
- “Courtsiding” in sport: cheating, sharp practice or merely irritating?
- Technological advances in sports equipment: Cheating or evolution? Part 1 -The issues
- Technological advances in sports equipment: Cheating or evolution? Part 2 - Establishing a regulatory framework
- Betting, beer and CBD – how U.S. leagues & teams are approaching new non-traditional categories for sports sponsorships
- Protecting exclusivity in sports data rights: are courtsiding spotters a step too far for UK football fans?
- Artificial intelligence in sports – the legal and ethical issues at play
Matthew is a commercial and regulatory lawyer and has worked at Wiggin's digital commerce team since qualifying in 2016.