Expansion of O’Bannon: a threat to the NCAA

While the notion of amateurism and the mystique of the "student-athlete" are romanticized ideals, they are simply fiction when it comes to the structures and systems that support them.  The NCAA is "big business in the United States, amassing nearly $846 million in annual revenue 2010-11." ^[1]  The reality is that the NCAA, its member institutions, and television partners have profited immensely from current and former student-athletes.^[2]