Richard Brand

Richard L. Brand

Rich Brand is the Managing Partner of the San Francisco Office of Arent Fox LLP, and the Chair of the Sports Practice Group. Rich's sports law practice focuses on naming rights, sponsorships, media rights, acquisitions of professional sports franchises, arena/stadium licenses, executive contracts, concession agreements, suite and club seat licenses, and financings for teams and facilities. Rich has represented numerous professional teams, including the Atlanta Hawks, Brooklyn Nets, Charlotte Hornets, Cleveland Cavaliers, DC United, Inter Milan, Los Angeles Galaxy, Los Angeles Kings, Los Angeles Lakers, Los Angeles Rams, Madison Square Garden Company (the owner of the New York Knicks and New York Rangers), Memphis Grizzlies, Miami Dolphins, Miami Heat, New York Jets, Oklahoma Thunder, Phoenix Suns, Portland Trailblazers, San Antonio Spurs, San Francisco 49ers, Seattle Seahawks, Washington Capitals, and the Washington Wizards. Recent examples of Rich's experience include representing the University of Southern California and Fox Sports in a naming rights transaction with United Airlines, the Seattle Seahawks in a naming rights transaction with CenturyLink, the Miami Dolphins in a stadium naming rights transaction with Hard Rock, the Los Angeles Lakers in a naming rights and health provider rights deal with UCLA Health, Brooklyn Sports & Entertainment in an arena naming rights transaction with New York Community Bank, Inova Health System in a training center naming rights transaction with the Washington Redskins, and the Brooklyn Nets in a media rights agreement with YES Network. In one of the more prominent recent non-sports naming rights agreements, Rich represented the Transbay Joint Powers Authority in San Francisco in a transit center naming rights transaction with Salesforce.

Rich also represented Mercedes-Benz in the Mercedes Stadium naming rights transaction with the Atlanta Falcons and Atlanta United, the Brooklyn Nets in all aspects of a multi-million dollar training facility in Brooklyn, Golden 1 Credit Union in the Golden 1 Center naming rights and sponsorship transaction with the Sacramento Kings, the Los Angeles Lakers in a media rights agreement with Time Warner Cable, the San Francisco 49ers in the Levi's Stadium naming rights and sponsorship transaction with Levi Strauss & Co,  Brooklyn Events Center, LLC in the transaction which relocated the New York Islanders to the Barclays Center, the family of Abe Pollin in the sale of its interests in the Washington Wizards, the Brooklyn Nets in the Barclays Center naming rights transaction, and Lawrence Investments (Larry Ellison's personal investment company) in its efforts to acquire an NBA franchise.

Rich is recognized as a leading sports attorney by Chambers USA, Legal 500, and Best Lawyers, and as a leading real estate attorney by Legal 500 and Best Lawyers. He is ranked among an elite group of only 11 attorneys to be named a Legal 500 Leading Lawyer in the field of Sport. Rich was also named a SportsBusiness JournalPower Player and one of the Daily Journal's "Top 100 Lawyers" in California. He was recently selected to the Los Angeles Sports Council, a prestigious group made of individuals and corporate members of the sports business community.

Rich earned his law degree from University of Pennsylvania Law School and his undergraduate degree in finance from Georgetown University. He speaks extensively on many aspects of sports, is frequently featured as a sports law commentator in several publications, and has appeared on CNN, Fox Sports, and other national programs. Rich is an adjunct professor at UC Berkeley School of Law and regularly guest lectures at prominent undergraduate and graduate Sports Administration programs.


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