You say sponsorship, I say partnership: what gambling operators should look out for

You say sponsorship, I say partnership: what gambling operators should look out for
Tuesday, 15 January 2013 By Tom Grant

First published in iGaming Business

Any quiz boffin worth their salt will know that the first English football team to wear sponsored shirts was not Arsenal, Man United or Chelsea but non-league Kettering Town. It was January 1976 and the sponsor was Kettering Tyres. Despite the fact that Kettering was a relative footballing backwater and 1976 was a very different era in media coverage, it took the Football Association just four days to order the removal of the branding. Following a brief period of cat and mouse during which Kettering reduced their branding to "Kettering T" (claiming it stood for "Town" rather than "Tyres"), the threat of an FA fine finally wore Kettering's defiance down.

Continue reading this article...

Register with your email and password
Already a member? Sign in

Get access to all of the expert analysis and commentary at LawInSport including articles, webinars, conference videos and podcast transcripts.  Find out more here.

About the Author

Tom Grant

Tom Grant

Tom is a partner at Harris Hagan, the only law firm in the UK exclusively dedicated to gambling law. Tom advises on a broad range of commercial matters with a particular focus on gaming related products and services.

  • This email address is being protected from spambots. You need JavaScript enabled to view it.

Comments (1)

  • Julian Igbeta

    • 06 March 2013 at 00:50
    • #

    It's worrying how some parties to sponsorship agreements fail to recognise and quickly spot the complexities involved until they occur. Thus leading to the agreements being altered at huge costs. Oh well! More money for lawyers eh.


Leave a comment

Please login to leave a comment.


Legal Advisors

Upcoming Events

There are no up-coming events

Copyright © LawInSport Limited 2010 - 2021. These pages contain general information only. Nothing in these pages constitutes legal advice. You should consult a suitably qualified lawyer on any specific legal problem or matter. The information provided here was accurate as of the day it was posted; however, the law may have changed since that date. This information is not intended to be, and should not be used as, a substitute for taking legal advice in any specific situation. LawInSport is not responsible for any actions taken or not taken on the basis of this information. Please refer to the full terms and conditions on our website.