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A Guide To How Trade Marks Work In Formula One®

Formula One 2022 car
This image was originally posted to Flickr by Jen_ross83 at This file is licensed under the Creative Commons Attribution 2.0 Generic license.
Tuesday, 06 February 2024 By Abigail Wise, Nicholas Buckland, Ella Nawaro

In the UK, a trade mark can be protected if it is capable of distinguishing the specific goods/services covered from those of third parties, and if the mark itself can be represented on the register in a clear in precise manner1. But what does this mean in practice, and what are the implications for motorsport?

With a particular focus on Formula One, this article will address the following

This article is the third instalment in LawInSport’s series dealing with intellectual property in motorsport and the first instalment on protecting confidential information in motorsport can be found here2 and the second instalment dealing with patents and trade secrets in motorsport can be found here3.

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Written by

Abigail Wise

Abigail Wise

I am a Chartered Trade Mark Attorney and advise a wide variety of clients on all aspects of UK and international trade mark law and practice.

With over 17 years experience both in private practice and in-house, I regularly provide strategic IP advice to clients for the protection and enforcement of trade mark portfolios worldwide.  I have substantial experience with portfolio management, oppositions, invalidation and revocation actions, infringement and passing off, taking into account appropriate commercial considerations.  I also have advocacy experience in inter partes and ex parte Hearings before the UKIPO.

Nicholas Buckland

Nicholas Buckland

Nick is a Managing Associate in the Dispute Resolution team at Lewis Silkin, specialising in Intellectual Property disputes.

He specialises in the protection, exploitation and enforcement across the range of intellectual property rights, including trade marks, copyright, patents, designs and confidential information.

He has particular expertise in protecting and enforcing brands and acts for clients in many different sectors including the retail, manufacturing, engineering, media, financial and technology sectors.

Ella Nawaro

Ella Nawaro

Ella is a trainee solicitor at Lewis Silkin. 

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