Sports media rights in 2018 – consumption trends and the growing influence of OTT digital players
Published 17 August 2018 By: Andrew Ryan
This article provides a high-level review of commercial and legal developments in the world of sports media rights. It focuses on the following key areas:
The Premier League rights sale – failure or success?
The growing influence of “over-the-top” (OTT) digital players
Developing the consumer experience
Mobile content presentation
Consumption trends – insights from the McKinsey report
Get access to this article and all of the expert analysis and commentary at LawInSport
Already a member?
Articles, webinars, conference videos and podcast transcripts
This work was written for and first published on LawInSport.com (unless otherwise stated) and the copyright is owned by LawInSport Ltd. Permission is granted to make digital or hard copies of this work (or part, or abstracts, of it) for personal use provided copies are not made or distributed for profit or commercial advantage, and provided that all copies bear this notice and full citation on the first page (which should include the URL, company name (LawInSport), article title, author name, date of the publication and date of use) of any copies made. Copyright for components of this work owned by parties other than LawInSport must be honoured.
- Tags: Broadcasting | Cricket | English Football League (EFL) | Football | Media Rights | National Basketball League (NBL) | National Football League (NFL) | OTT | The FA | UEFA Champions League | UEFA England & Wales Cricket Board (ECB) | United Kingdom (UK) | United States of America (USA)
- Key contemporary trends in the UK sports media rights market (2017/18) - A view from industry
- Decoding the Indian Premier League Media Rights Sale – Part 1
- Key updates on copyright protection and enforcement for sports media rightsholders
- Launching new sports competitions: key considerations for licensed and unlicensed events
Andrew Ryan is Head of Media Legal and Business Affairs with the International Olympic Committee's Television and Marketing Services entity. He advises on all commercial media aspects of the IOC’s operations, with a primary focus on both rightsholder broadcast partner relationships and the Olympic Channel which was launched at the conclusion of the Rio 2016 Olympics. Prior to joining the IOC, Andrew spent four years with Perform Group where he was Head of Legal (Commercial). Perform Group is a global leader in the commercialisation of multimedia sports content across internet-enabled digital platforms. During 2016, he was heavily involved in the development and launch of Perform’s OTT service “DAZN” and negotiated the ground-breaking 17 year strategic media partnership with FIBA which involved the creation of FIBA Media.