The legal implications for big data, sports analytics and player metrics under the GDPR
Bill Gates reportedly once said:
“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Do not let yourself be lulled into inaction.”
This sentiment has never been truer than when applied to the technology transforming the uses and value of data within sport. Advances in data technology are not only enhancing sport as a consumer entertainment product, but can also be used to improve the performance of its athletes.
This article explores the current trends of data use in sport, specifically looking at:
- The role of big data analytics (BDA);
- How BDA is being used to achieve a deeper understanding of player metrics and performance; and
- The key legal implications of such data use under the impending European General Data Protection Regulation (GDPR)
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- Tags: Big Data Analytics | Data Protection Act 1998 | European General Data Protection Regulation (GDPR) | European Union | Football
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About the Author
Warren Phelops is a lead partner of our Global Sports, Media & Entertainment Practice. Warren has been working as a lawyer in the sports industry for 24 years, having joined K&L Gates from a magic circle firm, where he practiced as a corporate and commercial lawyer.
Andrew Gilchrist is a senior associate in the firm's London office. He concentrates his practice on intellectual property matters, both contentious and non-contentious, and advises regularly on the development, exploitation, infringement and protection of all types of intellectual property, know-how and information technology assets, and on data protection and privacy, in a diverse range of sectors including sport where he acts for many high-profile sports clubs and governing bodies.