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A career dedicated to helping players - Brendan Schwab, World Players Association - E139

A career dedicated to helping players - Brendan Schwab, World Players Association - E139
Friday, 24 February 2023

Brendan Schwab has spent his career helping, and leading, players and sports organisation to be better prepared to face the challenges they face. In this episode, Brendan reflects on his career to date and provides a fascinating insight into sport, law, industrial relations, human rights and leadership.

In this interview Brendan talks about:

  1. How and why he started working in sport.

  2. The biggest challenge to players when he first started representing players and helped establish the Professional Footballers Australia.

  3. His journey to become Executive Director of the World Players Association.

  4. His biggest influences in professional and personally.

  5. What he considers to be biggest achievement of his career.

  6. The future of Player Unions in the coming years.

  7. Advice to anyone inspired to be involved helping players.

Referenced by Brendan in the interview:

  1. Jim Collins book Good to Great

  2. The Uluru Statement Fro The Hear:,-The%20Uluru%20Statement&text=It%20asks%20Australians%20to%20walk,treaty%20making%20and%20truth%2Dtelling.

  3. Bobby Kennedy - day of affirmation speech:


Brendan is Australian chief executive officer, lawyer and non-executive director working across the labour movement, human rights, sports, and business, internationally and domestically. An architect of the global and Australian player association movements as a co-founder of the World Players Association, FIFPRO Asia / Oceania, the Australian Athletes’ Alliance (AAA) and Professional Footballers Australia (PFA).

He has represented and worked with the strongest player associations in the world in sports such as football, rugby, rugby league, cricket, Australian rules, American football, hockey, basketball, and baseball as well as multiple teams and athletes, including Australia’s Socceroos and Matildas.

Throughout a 30-year career, he has also played an important role in the transformation of Australian football built on the creation of a new governing body, new professional leagues, collective bargaining, engagement with Asia, and gender equality.

The host is Sean Cottrell (@spcott), founder and CEO of LawInSport.

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