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Sega’s Battle Against Man Utd In Football Manager Trade Mark Case Ends In Settlement

Old Trafford
Wednesday, 17 November 2021 By Jeremy Drew , Samuel Coppard, Harvey Briggs

In August 2018, Manchester United FC brought trade mark infringement proceedings in the Business and Property Courts (Intellectual Property List) of the High Court of Justice of England and Wales (the Court) against Sega (the publisher) and Sports Interactive (SI) (the developer), in relation to the Football Manager video game series.  The claims included the use of the club's name without a licence and, interestingly, not using the club crest when consumers would have expected to see it. Our previous article, which considered the underlying trade mark action in more detail, and the Court's refusal to permit Man United to amend its claim, can be found here[1].

Almost three years after proceedings were commenced, a settlement[2] has now been reached between the parties and the claim has been discontinued. Whilst no financial aspects of the settlement have been disclosed, this article provides:

  • A brief recap of the litigation.
  • An examination of some aspects of the settlement.
  • Key points to consider when settling trade mark disputes.

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Jeremy Drew

Jeremy Drew

Jeremy Drew is a partner and is the Head of RPC's Commercial Group. He has over 20 years' experience and is one of the market leading experts in his field.
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Samuel Coppard

Samuel Coppard

Samuel is an associate at RPC. He advises clients on a range of contentious and non-contentious commercial, IP and technology matters – particularly in the sports, retail, IP and technology sectors.
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Harvey Briggs

Harvey Briggs

Harvey is a second year Trainee Solicitor at RPC. He is currently sitting in the IP & Technology team.

Harvey holds First Class Honours in Law (LLB) from Durham University and achieved a Distinction on the Legal Practice Course with Masters in Law, Business and Management at the University of Law.

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