Fan Tokens And The Sport Industry: Key Legal And Commercial Risks
What do the Caribbean Premier League, FC Barcelona, Everton FC, the Ultimate Fighting Championship (UFC) and the Aston Martin Cognizant Formula One team all have in common? They have all recently launched their very own Fan Token via Socios.com.
Fan Tokens are attracting significant attention in the sporting world but what are they, how do they work and what are the potential legal issues? This article introduces the technical and legal basics, looking specifically at:
- What is a Fan Token and how does it work?
- How are Fan Tokens purchased?
- Why are clubs selling Fan Tokens?
- Legal considerations for clubs
- Legal considerations for players and agents
- The fans’ perspective
Please note that in addition to the legal considerations noted above, there will also be a number of important regulatory issues for clubs to consider. Regulatory issues are beyond the scope of this article but will considered in a separate piece.
Continue reading this article...
Already a member? Sign in
Get access to all of the expert analysis and commentary at LawInSport including articles, webinars, conference videos and podcast transcripts. Find out more here.
- Tags: Arsenal | Blockchain | Commercial | Corporate | Cryptocurrency | Fan Tokens | Football | Governance | La Liga | Leeds United | Ligue 1 | Premier League | PSG | Regulation | Socios | Sponsorship | Tech
- Virtual reality in sports – privacy risks and revenue opportunities for players
- How technology is improving the fan experience – and creating legal challenges for clubs and leagues
- Commercialising Digital Assets: Opportunities & threats from new digital revenue streams - NFTs
- The Legal Recognition Of Non-Fungible Tokens (NFTs) In India
- Cultivating Culture Through Commoditisation: Why NFTs Present An Unparalleled Opportunity For The Sports Sector
Josh is a commercial and regulatory lawyer in Wiggin’s Digital Entertainment team based in London. He is experienced in advising clients across the production and distribution chain in the sports, esports, advertising and games sectors on a range of commercial and regulatory matters including the acquisition, licensing and distribution of content via various digital platforms as well as sponsorship arrangements and data rights issues.
+44 (0) 7826 797595