Sport and intellectual property – the year in review 2020/21
From a major international IP piracy dispute over sports broadcasts with a geopolitical undercurrent to trade mark spats arising over opportunistic registrations, the last year or so has had it all. The right for athletes to exploit their image has also remained a hot topic with rapid changes in the US relating to college athletes, and changes in the position for Olympians. We’ve selected the most important, interesting and (at times) amusing IP, data and advertising law developments over the last year and looked at what lies ahead in the next 12 months.
This article considers:
- The introduction of legislation in various states of legislation giving name, image and likeness rights to student-athletes, and the NCAA’s response.
- Prominent trade mark disputes over the course of the past year, including the Messi case, Panini vs Jurgen Klinsman, and the ESL;
- Ambush marketing legislation in Italy
- IP issues arising from the postponement of Tokyo 2020.
- Piracy update (BeIn Sports and Matchroom boxing).
- Racing Partnership vs Sports Information Services case
- Piracy update - from Geneva to the Gallowgate End, via Saudi Arabia
The Racing Partnership v Sports Information Services Part II – Totes unlawful, but not a breach of confidence
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- Tags: Ambush Marketing | Intellectual Property | National Collegiate Athletics Association (NCAA) | Piracy | Tokyo 2020 | Trade Marks
- How Italy is tackling ambush marketing ahead of UEFA 2021 & 2026 Winter Olympics
- Football Manager & Man United - how IP connects the virtual and real football worlds
- The Racing Partnership Case – The Rights and Obligations Of Distributors Of Live Sports Betting Data
- Broadcasting Tokyo 2020: How Modern Media Techniques Will Be Protected By IP Law
- Serie-A strike deal with Google: how big-tech platforms are helping tackle online sports piracy
About the Author
Alex is the Head of Lewis Silkin’s Sport Business Group. Her work focuses on advising entities across the sports sector on a wide range of predominantly commercial and IP issues.