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The Premier League TV Rights Deal Rollover – A Break From The Norm

People Watching Realistic Football on TV
Thursday, 29 July 2021 By Joshua Kay

As the world’s sporting media focussed on the launch of the European Super League in April 2021, the Premier League’s attention was elsewhere, namely the 2022 – 2025 domestic TV rights auction. The result was a break from the open tender process generally followed by the Premier League to ward off competition law concerns – rather than go out to the market, the Premier League (with the UK government’s approval) instead opted to ‘rollover’ its existing broadcast agreements with Sky Sports, BT Sport, Amazon Prime Video and BBC Sport for 2022 – 2025.

This article examines:

  • The state of play before the rollover
  • The changes to the broadcasting packages in this rollover
  • Details surrounding the government approval for the rollover

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Written by

Joshua Kay

Joshua Kay

Josh is a commercial and regulatory lawyer in Wiggin’s Digital Entertainment team based in London. He is experienced in advising clients across the production and distribution chain in the sports, esports, advertising and games sectors on a range of commercial and regulatory matters including the acquisition, licensing and distribution of content via various digital platforms as well as sponsorship arrangements and data rights issues.

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