• Home
  • Topics
  • Advertising “cryptoassests” the right way - lessons from the Arsenal ASA ruling

Advertising “cryptoassests” the right way - lessons from the Arsenal ASA ruling

Friday, 08 July 2022 By Matt Santer

Cryptoassets (including Fan Tokens, digital currencies) have enjoyed an enormous surge in popularity over the past 12 months, which has given rise to both caution and intrigue in equal measure. It is now increasingly difficult to avoid encountering brands associated with cryptoassets, not least in sport. Almost every major sporting event now has, at the very least, dipped a toe into the (some will say, shark-infested) crypto-waters.

Recently, Advertising Standards Agency, upheld complaint made against Arsenal Football Club, regarding adverts promoting its ‘fan tokens’ developed with commercial partner, Socios.[1]

This article, examines the Arsenal ruling against the broader legal and regulatory landscape and highlights key points clubs and other sports organisations should be aware of when entering into sponsorship agreements involving crypoassets.

Article Outline

Continue reading this article...

Register with your email and password
Already a member? Sign in

Get access to all of the expert analysis and commentary at LawInSport including articles, webinars, conference videos and podcast transcripts.  Find out more here.

Related Articles

Written by

Matt Santer

Matt Santer

Matt Santer is a solicitor in the Sports, Media and Entertainment team at Armstrong Teasdale.

He regularly works with clients across the sports, entertainment and technology sectors and has extensive experience in noncontentious sporting, media, digital and entertainment matters.

  • This email address is being protected from spambots. You need JavaScript enabled to view it.

Leave a comment

Please login to leave a comment.


Legal Advisors

Upcoming Events

Copyright © LawInSport Limited 2010 - 2022. These pages contain general information only. Nothing in these pages constitutes legal advice. You should consult a suitably qualified lawyer on any specific legal problem or matter. The information provided here was accurate as of the day it was posted; however, the law may have changed since that date. This information is not intended to be, and should not be used as, a substitute for taking legal advice in any specific situation. LawInSport is not responsible for any actions taken or not taken on the basis of this information. Please refer to the full terms and conditions on our website.