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Advertising “cryptoassests” the right way - lessons from the Arsenal ASA ruling

Friday, 08 July 2022 By Matt Santer

Cryptoassets (including Fan Tokens, digital currencies) have enjoyed an enormous surge in popularity over the past 12 months, which has given rise to both caution and intrigue in equal measure. It is now increasingly difficult to avoid encountering brands associated with cryptoassets, not least in sport. Almost every major sporting event now has, at the very least, dipped a toe into the (some will say, shark-infested) crypto-waters.

Recently, Advertising Standards Agency, upheld complaint made against Arsenal Football Club, regarding adverts promoting its ‘fan tokens’ developed with commercial partner, Socios.[1]

This article, examines the Arsenal ruling against the broader legal and regulatory landscape and highlights key points clubs and other sports organisations should be aware of when entering into sponsorship agreements involving crypoassets.

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Written by

Matt Santer

Matt Santer

Matt Santer is a solicitor in the Sports, Media and Entertainment team at Armstrong Teasdale.

He regularly works with clients across the sports, entertainment and technology sectors and has extensive experience in noncontentious sporting, media, digital and entertainment matters.

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