How competition law is shaping Olympic sponsorship: Part 2 – Germany's Competition Authority helps ease restrictions on athletes
This is Part 2 of a two-part article which takes a deep dive into Rule 40 and how competition law is shaping Olympic sponsorship. Part 1 (available here) set the scene, considering:
- The background to the Olympic Charter and the structure of the Olympic Movement;
- The history and evolution of Rule 40; and
- The tensions created by the Rule.
Part 2 (below) examines:
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- Tags: Commercial | Competition | Deutscher Olympischer Sportbund (DOSB) | European Commission Regulation | German Competition Authority | Germany | Great Britain | International Olympic Committee (IOC) | Olympic Charter | Olympics | Rule 40 | Sponsorship | Tokyo 2020 | USA
- Navigating Olympic advertising: Rule 40 – a global perspective
- Why sports federations are under increasing scrutiny from competition authorities
- Are the British Olympic Association’s new Rule 40 Guidelines still too restrictive?
- How competition law is shaping Olympic sponsorship: Part 1 – the origins and evolution of Rule 40
- Rule 40 in the United States: new opportunities for sponsors but with strings attached
About the Author
Prior to joining Dentons, Viktoria obtained a Master’s degree in European Law from the College of Europe, majoring in competition law, and worked in the EU Competition and Antirust departments at two international law firms in Brussels.
Before starting her career in law, Viktoria was an international badminton player, representing Scotland at numerous badminton tournaments and event around the world. Viktoria is originally from Bulgaria, and has lived in Switzerland, Cyprus, Belgium and Scotland. Viktoria has on-the-ground experience in the Scottish, Bulgarian, Belgian and Malaysian legal systems, and works in English, French, Bulgarian and Russian.