How competition law is shaping Olympic sponsorship: Part 2 – Germany's Competition Authority helps ease restrictions on athletes

Published 26 February 2020 By: Viktoria Tsvetanova

How competition law is shaping Olympic sponsorship: Part 2 – Germany's Competition Authority helps ease restrictions on athletes

This is Part 2 of a two-part article which takes a deep dive into Rule 40 and how competition law is shaping Olympic sponsorship. Part 1 (available here) set the scene, considering:

  • The background to the Olympic Charter and the structure of the Olympic Movement;
  • The history and evolution of Rule 40; and
  • The tensions created by the Rule.

Part 2 (below) examines:

  • The German Competition Authority's ('the Bundeskartellamt') findings[1] that the application of Rule 40 in Germany amounted to an abuse of dominance; and
  • How the findings affect athletes and sponsors both domestically and internationally.

 

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Viktoria Tsvetanova

Viktoria Tsvetanova

Associate, Dentons
 
Viktoria is an Associate in the Competition team at Dentons. Viktoria advises on all aspects of competition law, including cartel investigations, competition litigation, market investigations, abuse of dominance, merger control and state aid.

Prior to joining Dentons, Viktoria obtained a Master’s degree in European Law from the College of Europe, majoring in competition law, and worked in the EU Competition and Antirust departments at two international law firms in Brussels.

Before starting her career in law, Viktoria was an international badminton player, representing Scotland at numerous badminton tournaments and event around the world. Viktoria is originally from Bulgaria, and has lived in Switzerland, Cyprus, Belgium and Scotland. Viktoria has on-the-ground experience in the Scottish, Bulgarian, Belgian and Malaysian legal systems, and works in English, French, Bulgarian and Russian.
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