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EUIPO 2 : AC Milan 0 - AC Milan Fails To Register Its New Club Crest In EU Trade Mark Case

AC Milan's headquarters
Tuesday, 11 January 2022 By Simon Casinader, Niall Lavery

AC Milan are one of Europe’s most decorated football clubs with seven European Cup/Champions League titles and 18 Serie A (Italian league) titles.[1] However, the Rossoneri, as the club is affectionately known, recently came up against an unfamiliar opponent in an unfamiliar field of play, the General Court of the European Union (the “General Court”). AC Milan attempted to register their club crest as a trade mark which was opposed by InterES, a stationary supplier, and eventually refused by the General Court.

In this article, the authors explain:

  • why AC Milan’s attempt to register their mark was refused;
  • how this decision contrasts with the Messi v Massi Court of Justice of the European Union (CJEU) decision; and,
  • tips on how sports brands can avoid similar problems trade mark registration problems.

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Written by

Simon Casinader

Simon Casinader

Simon Casinader is a partner in the London office at K&L Gates and had previously worked in their Melbourne office for over seven years. Simon is an intellectual property lawyer with extensive experience in protecting and enforcing intellectual property rights across multiple jurisdictions.

Niall Lavery

Niall Lavery

Niall Lavery is an associate at the London office of K&L Gates. He splits his practice into two primary areas, specifically, 1) antitrust, competition and trade regulation and 2) intellectual property and commercial law where the team’s cross-departmental approach allows him to provide a versatile and comprehensive approach to his work.

Comments (1)


    • 14 January 2022 at 19:34
    • #

    Am glad to be here with experienced Sports law experts.
    As a trainee solicitor who wants to specialise in Employment law, Intellectual Property law Sports law, Media law and Entertainment law, I am hoping to benefit from this site.


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