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The NCAA's New NIL Guidance: What Do You Need to Know

American Football
Friday, 13 January 2023 By Baird Fogel, Kristi K. Thielen

On October 26, 2022, the NCAA voted to modify its name, image and likeness ("NIL") policy to further clarify what member universities and their representatives can undertake when it comes to engaging NIL sponsoring entities and fostering NIL opportunities for college athletes and issued guidance to that effect.

The new clarifications outline what the NCAA considers permissible and impermissible NIL activities.1

This article discusses the recent NIL guidance issued by the NCAA and the potential impact that it could have on the college athletes and on the entire NIL landscape.

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Written by

Baird Fogel

Baird Fogel

Baird Fogel is a partner at Eversheds Sutherland. He is an experienced transactional lawyer who advises clients on a variety of corporate matters and complex transactions, including mergers and acquisitions, contract negotiations, commercial law and settlements, compliance, corporate governance as well as international project finance, project development, and project construction. He has particular experience with both domestic and international clients in the sports industry.

Kristi K. Thielen

Kristi K. Thielen

Kristi K. Thielen is an associate in Eversheds Sutherland's Corporate Practice Group and advises domestic and international clients on corporate business transactions, including venture financing transactions, mergers and acquisitions, and general corporate governance matters. She has particular experience with clients in the sports industry, including professional leagues (the NFL and NBA included) as well as sports betting and fantasy sport operators.

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