The International Paralympic Committee (IPC) has launched a request for information (RFI) process for the sale of the media rights for all territories within Europe* for the Beijing 2022 Paralympic Winter Games and the Paris 2024 Paralympic Games.
The worldwide broadcast rights to the Games were transferred to Beijing 2022 and Paris 2024 under the host city contract, through which each city was appointed by the International Olympic Committee to host the Olympic and Paralympic Games.
The cities have selected the IPC as their exclusive agent to sell and manage the media rights to the Games. The IPC will have a month-long clarification period from 17 September to 14 October, ahead of the deadline for responses at the end of October.
The RFI follows on from the awarding of the UK television rights for the Paris 2024 Paralympic Games to Channel 4 last month. The IPC is looking for partners like Channel 4 who can: promote and increase exposure for Para sport; create storytelling around the IPC’s passion for inclusion; raise the number of engaged audiences and Paralympic fans; grow and generate new revenue streams; innovate with the IPC’s commercial partners; leave a social legacy that includes developing on and off-air talent with a disability.
The RFI opens with a letter from Andrew Parsons, President of the International Paralympic Committee, in which he details that the IPC’s vision is to make for an inclusive world though Para sport.
He says: “We want the Paralympic Games to have an even greater impact on society by placing disability at the heart of the diversity debate and by using Para sport as a vehicle to drive the human rights agenda. Through telling the compelling stories of Paralympians, we want to change global attitudes towards disability, create greater opportunities and ultimately transform the lives of the world’s one billion persons with disabilities.
“We are initiating a European Media Rights RFI to see which media rights holders share our passion for changing the world through sport, share our desire to engage new European audiences and share our hunger to innovate and place persons with disabilities at the heart of TV productions both on and off-camera.”
The Paralympics are the third biggest sporting event in the world and the world’s number one event for driving social inclusion. In just four summer Games editions, the Paralympic Games have experienced remarkable growth, more than doubling the global cumulative TV audience watching the Paralympics from 1.8 billion in 25 countries at Athens 2004 to 4.1 billion people in 154 countries at Rio 2016. At Tokyo 2020 the IPC is broadcasting more sports that ever before (19) and is anticipating that 4.25 billion people will tune into the Games.
The original article can be found here.