The 4 key issues facing sports media rights lawyers in 2017: From Head Counsel, Sky Sports
This is an extract from the Sport & Media Rights chapter of the LawInSport & BASL Sports Law Yearbook 2016/17. To access or order a full copy of the Yearbook, please see here.
Note: The views expressed in this piece are the author’s own.
The sports media rights market continued to make headlines in 2016 with major properties such as the Premier League securing record breaking rights renewals in multiple markets. And despite reports suggesting a decline in the popularity of football and NFL viewing in the UK and the USA, live sport continues to be crucial in attracting substantial audiences, paying subscribers and to the overall success both of diversified, established media groups as well as new entrants.
Behind the headlines, however, a number of commercial and related legal issues continued to come to the fore in 2016, which will affect the packaging, sale and contracting for sports media rights through 2017. This article examines the most significant of these issues, looking specifically at:
- Exclusivity v “Reserved Rights”
- Rise of dedicated OTT sports services
- Geo-blocking and EU Cross-Border Portability
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- Tags: Board of Control for Cricket in India (BCCI) | Broadcasting | Commercial | Corporate | Cricket | Darts | Drone Racing League | Drone Sport Association | eSports | European Commission | Football | Formula 1 | India | Indian Premier League | Italy | La Liga Nacional de Fútbol Profesional (LFP) | Media Rights | Serie A | Spain | The FA | The FA Cup | UEFA | UEFA Champions League | UEFA Europa League | United Kingdom (UK) | United States of America (USA)
- Current trends in the acquisition of sports rights: multi-territory bidding and new technology
- How the Premier League is conquering global markets
- The potential of blockchain technology in the sports industry
- A current view of the sports media rights market from Head of Legal, Sport at BT
About the Author
Stephen is currently Head Counsel at Sky Sports, managing a team primarily responsible for Sky’s media rights arrangements with major sports rights holder including the Premier League, Football League, Formula 1, and the RFU.
Prior to moving in-house at Sky 4 years ago, Stephen qualified and worked for 7 years in the TMT team at Dentons, with a focus on the sports and media sector.